Software gets sold once.
Adoption & Relationship Building grows & retains your customer.
Routeability helps software companies deploy their solutions effectively at their customers. Through journey mapping, utilizing common taxonomy, and a real adoption strategy, we turn deployments into durable usage — that protects your GRR and NRR.
Helping your teams with the “Ability” to “Route” your customers to success.
The problem
Most software doesn't fail at the sale. It fails during deployment and more-so in the adoption phase.
Great products stall when they're rolled out without a clear journey, a shared language, or a plan for adoption. Usage stays shallow, value goes unproven, and renewals turn into rescue missions.
We fix the post-sale motion — so the technology your customers bought actually gets used, valued, and renewed.
What we do
Three levers that make adoption stick
Journey mapping
We map the real post-sale journey your customers travel — from kickoff to value realization — so every team knows what good looks like and where deployments stall.
Common taxonomy
A shared language for stages, health, and outcomes. When CS, product, and your customer use the same definitions, hand-offs stop leaking and reporting starts meaning something.
Adoption strategy
We turn deployments into habits. Practical adoption playbooks tied to the outcomes your customers bought — measured, iterated, and built to scale across your book of business.
How we work
Diagnose. Design. Deploy.
Diagnose
We assess how your software is landing today — where journeys break, where language diverges, where adoption stalls.
Design
We build the journey map, the common taxonomy, and the adoption playbooks tailored to your product and customers.
Deploy
We embed it with your teams and customers, then measure adoption against the retention metrics that matter.
Why it matters
Adoption is a retention strategy
When customers adopt the technology, the numbers your board cares about move in the right direction.
GRR
Gross Revenue Retention
Customers who actually adopt the software don't churn. Proper deployment protects the revenue you've already won.
NRR
Net Revenue Retention
Adoption creates the trust and value that makes expansion a conversation, not a cold pitch.
Time-to-value
Faster realization
A mapped journey and shared taxonomy compress the path from go-live to measurable customer outcomes.
About Routeability
A consulting firm built around the post-sale motion
Routeability is a Customer Success Consulting firm focused on what happens after the deal closes. We partner with software companies to deploy their solutions properly at their customers.
Because a signature is a starting line, not a finish line.
Our work centers on the fundamentals that compound: a clear customer journey definition, utilizing common taxonomy your whole organization shares, and an adoption strategy that turns usage into renewals and expansion.
Leadership
Stuart Saward
Stuart Saward
Founder & Principal Consultant
- ~35 yrs
- Enterprise SaaS leadership
- +27 pts
- Renewal-rate lift in year one at IBM Turbonomic
- +30 pts
- NRR lift in three quarters at Precog Data
Stuart is an Enterprise SaaS executive with nearly 35 years of experience spanning network engineering, pre-sales, post-sales and revenue retention leadership.
At IBM, he governed Digital Customer Success transformation across 34 software companies with over 30,000+ customers, driving scalable retention through tiered coverage models and ARR analytics. As Director of CS & PS at IBM Turbonomic, he built and scaled a Customer Success Organization from the ground up, lifting software renewal rates by 27 percentage points in his first year.
Most recently at Precog Data, he rebuilt the entire post-sale lifecycle and drove NRR up by 30 percentage points within just three quarters.
Stuart brings a rare combination of deep technical fluency and strategic leadership, with a proven track record of delivering measurable retention results in complex, multi-product SaaS environments.
Let's make your customers' adoption inevitable
Book a meeting with Stuart or drop us an email. Tell us about your product and your customers, and we'll show you where adoption is leaking — and what it's worth to fix.